Business environment analysis (PESTEL)
In this section, we will study the influence of external factors based on the PESTEL model. The choice of this model is based on its ability to offer a global overview of the market’s environment and of the numerous links we will make between our results and the strategies we will develop. (Legislations in favour of the ecology? Different policies depending on the country? Social responsibility, etc.)
PESTEL analysis stands for Political Economic Social Technological Legal and Environmental analysis. It gives an overall view of the whole environment from many different angles. Companies do PESTEL analyses to track the environment they are operating in or to plan the launch of a new project (« What is PESTLE Analysis? A Tool for Business Analysis », s.d.).