French Book Market
Each year, thousands of new titles are marketed in France. There are some successful ones and less successful. The book sector totals (publishing, broadcasting, distribution, retail and libraries) more or less 80,000 jobs and includes 55,000 authors across France. There are around 10,000 publishers in total, including 20 major publishing houses with a list of 5,000 titles each (Ministère de la Culture et de la Communication, s.d. : “Marché du livre”) . The top French publishers are Hachette Livre, Editis Publishing Group, Groupe Gallimard, France Loisirs, La Martinière, and Bayard.
Furthermore, the total turnover in publishing amounted to 2,652 million euros in 2014 with more than 420 million copies sold. Nevertheless, there was a increase in annual sales in 2015 of 5% (2.3% in 2014) according to IDBOOX (Sutton, 2015).
Consumers' behaviour & preferences
In France, Average readers have the biggest market share. Moreover, older French people read way more than Youngers who are reading less and less. And as usual, women read more than men. Further, richer individuals tend to read more than the other social castes. Finally, physical shops have the biggest market share although e-stores are present with a big weigh on the market.
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Suppliers & Distributors
Institutions in their different forms are useful to BWB either Schools, Universities, Kindergartens and religion communities. The latters can either provide books, services or human assets to BWB.
Huge French publishers might be contacted to provide us with books in bulk: Hachette, Sodis, MDS and so many others.
Competition analysis
On the one hand, large French retailers are going e-driven to compete with Amazon and to adjust to the digitalization of the book market. On the other hand, more and more players are flowing into the e-commerce market in France even though readers still prefer printed books to numerated platform.