British Book Market
In 2009, UK publishers sold an estimated 763 million books. Furthermore, the UK book industry accounted for £3.3bn in 2014 with a 2% decrease in physical book sales and a surge of 11% growth in digital sales (IBISWorld, 2015). The latter now represent 17% of UK publishers’ total sales.
Consumers' behaviour & preferences
Notably, 72% in the UK are considered as heavy readers. Also, women are the heaviest readers in the country and more than half of the population reads 30 min /day at least.
Moreover, 40% of the market share of the book industry in the UK is held by e-commerce Companies with the rest as bricks-and-mortar shops and other sources.
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Suppliers & Distributors
BWB should aim at big communities and institutions such as the 163 universities in the UK, the 4.265 libraries or the 8.2 million students in schools who have masses of books to give away or to throw away.
Other institutions are religious such as the CARE institution, Emuno educational centre or others and who can provide BWB with human assets.
Competition analysis
Obviously, Amazon and ABEBOOKS have the best reviews and this might explain their success in the UK. However, British retailers are doing their best to stop Amazon from devastating their market share. Some of them put a strategy that consists of not charging their customers (free delivery). Others are encouraging customers to buy from their merchandise by offering the clients to donate to their ‘best’ physical bookstores in order to keep the tills ringing within the latter’s treasury.