The European Book Market
The European book market accounts for 33% while the American market “only” accounts for 26% of the total market value of the book publishing industry.
The books industry worldwide has a global C.A.G.R. (Compound Annual Growth Rate) outlook for 2014-2019 of 1.3% (PwC, 2015). The general books (general readers) have a C.A.G.R. of 0.8% while the educational & academic books segment has a C.A.G.R. of 2.0% according to a report of PWC.
Market Analysis
According to the Federation of European Publishers, the total market value of the book industry in Europe is estimated at 36-38 billion € in 2014 (Turrin, 2015). In this analysis, we will focus on the main European markets. Those are Germany (€9,7 billion in 2010), France (€5 billion in 2009), Italy (€3,4 billion in 2011) and the United Kingdom (£3,053 billion in 2009) (Simon & de Pratto, 2012).