Competition Analysis
Likewise Germany’s case, physical and virtual stores are the main competitors of BWB. “E- commerce in Italy is still a focused market where the top 20 players hold 70% of turnover,” says Thiessen (2012). “51% of the companies operating are traditional retailers-general sellers-while the remaining 49% are dot-com.”
The leading e-retail websites include Amazon, Banzai Commerce, eBay.it, Expedia, Groupon, Mediamarket, and Privalia. Furthermore, international players are moving to buy a stake in Italy’s e-commerce boom says analyst at InternetRetailer.



Here are some important players in the Italian book retailer market:
• Amazon: Big success of Kindle devices sales. There are certain warehouses in Italy that belongs to the US giant;
• Ebay: This one is an e-store that supplies more or less the same services than Amazon;
• Arnoldo Mondadori Editore: This company is a holding that operates in the media industry and has 1.2 billion euros sales in 2013. Its main services are bookshops that are spread all over Italy. This platform is hybrid (both physical and virtual presence);
• Bottega delle occasioni: An online-based store that delivers used-books to end- users;
• Open Door Bookshop: Physical store for used-books. There is a website which is not an online-store;
• Anglo American Bookshop: This one is a hybrid store (bricks-and-clicks);
• Libreria del Viaggiatore: Bricks-and-mortar store with an artisanal touch.